Our Story

From small beginnings to growth

  1. Spring, 2025

    A partnership is formed between two former colleagues.

  2. Fall, 2025

    Joined the Minnesota Council of Nonprofits to serve as a resource for those doing good

  3. Summer, 2026

    Relocated our headquarters to Wilton, CT

    Joined the Wilton Chamber of Commerce

  4. Fall, 2026

    Reported 135% YOY growth

    Launched the In Good Company Network

20+ years of professional experience

WBG was founded on the idea that all great things come from taking a risk.

Jesse Welsh, founder and CEO of The Welsh Burton Group

Jesse Welsh, Founder and CEO

Jesse Welsh has spent a career coming up with creative solutions to complex problems. Spanning healthcare, nonprofits, agency and even a detour to general contracting, she understands client relationships and the need for partnership. WBG was born out of a desire to bring forward the lessons learned in leadership and business to create a place where employees can be creative and grow, and clients are able to tell their stories.

Our team consists of

Writers, thinkers, creatives, strategists, designers, planners, partners and communicators.

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